FounderArt DirectorGraphic Designer
Canadian-Swedish art director and brand consultant with a background in graphic design and creative direction. Co-founder of prepros, a workspace for brand productions.
For fifteen years I’ve led visual storytelling for lifestyle, fashion, and retail brands, building identities, shaping campaigns, and crafting cohesive brand experiences across digital and print. prepros came out of that work: too many years rebuilding the same production systems from scratch, and the conviction that planning should feel as considered as the work it supports.
Experience
preprosCo-founder
Feb 2025 – Present
A workspace for brand productions. Developing production planning tools that feel as considered as the work they support.
LululemonSenior Graphic DesignerContract
August 2026 – PresentJul 2025 – Feb 2026
FableArt Director
Apr 2021 – Apr 2025
Directed campaign development, photography, and video production for Fable Home, ensuring visual consistency across digital, print, and product touchpoints. Managed creative budgets and production timelines across multiple markets, collaborating closely with marketing, product, and e-commerce teams. Built the in-house creative team during the brand's expansion phase, overseeing the evolution of Fable's brand identity.
LululemonSenior Graphic DesignerContract
May 2019 – Apr 2021
Developed visual concepts for product launches across digital and retail channels at lululemon. Collaborated with marketing and social teams to ensure cohesive storytelling for brand collaborations. Created innovative in-store display concepts and maintained visual consistency across all consumer touchpoints.
TheoArt Director
Dec 2020 – Mar 2021
Provided creative leadership for digital projects at Theo, ensuring high design standards. Collaborated with internal teams to drive campaign development and consistent visual storytelling. Developed strategic feedback to maintain brand identity and enhance user engagement.
AritziaSenior Graphic Designer
Dec 2014 – Nov 2016
Managed campaign planning and rollout for print and retail marketing initiatives. Designed event collateral and visual identities for in-house brands. Mentored junior designers and established visual standards for brand consistency.
Noise DigitalPrint Specialist
Mar 2013 – Jun 2013
Led art direction for print campaign components, ensuring brand consistency across digital and print platforms. Translated digital-first concepts into print media for major financial clients at Noise Digital Inc.
Free Agency CreativeGraphic Designer
Jan 2012 – Jan 2013
Designed signage, ads, and document typesetting for Retail, Real Estate, Development, and Fashion campaigns. Collaborated on developing brand identities with art direction responsibilities for clients like Nintendo and Marketplace Events.