Aritzia“Nowhere to go but Everywhere”

Campaign development for Aritzia’s “Nowhere to go but Everywhere,” part of a long-standing brand ethos representing a lifestyle of limitless possibility, independence, and everyday luxury. For Fall 2016, that ethos took shape as a campaign shot on rugged coastlines with photographer Annemarieke Van Drimmelen. The season’s take was built around leaving the usual pathways behind, getting ambitious, making something real.

Styled by Emily Barnes and featuring Sophia Ahrens, the imagery moved between raw, windswept landscapes and intimate, tactile moments in texture, houndstooth, wool, movement caught mid-gesture. The tone stayed unpolished and honest throughout, letting the location and the clothing do the storytelling rather than performance or polish.