Wilfred xCitizens of Humanity

For this collaboration between Citizens of Humanity and Wilfred, I designed a sophisticated label that reflects the premium quality and craftsmanship of the capsule collection. Inspired by vintage silhouettes and a modern approach to fit, I carefully selected materials to ensure a tactile, durable, and refined design that complements the jeans’ premium Japanese denim.

The label integrates seamlessly with the collection’s ethos of authenticity and timelessness, balancing functionality with sleek, minimal aesthetics. By featuring thoughtful typography and subtle detailing, the design conveys both brands’ dedication to quality and their shared commitment to an elevated, authentic look and feel.