FableLivingroom

This project marked Fable’s expansion beyond dinnerware with the introduction of its home decor line. The collection debuted five thoughtfully designed products: a lamp, rugs, rounded frames, art prints, and planters. For the campaign, we traveled to Topanga to capture lifestyle photography and video that emphasized the collection’s aesthetic of texture, warmth, and connection to nature.

We collaborated with a 3D artist to create dynamic product visuals, while also capturing additional assets, including extreme close-ups through photography, to highlight the intricate details of the products.

A key focus of this campaign was transforming simple, functional items into standout features within lush, textured environments. The inclusion of nature underscored Fable’s B Corp commitment to sustainability, showcasing how materiality and production align with environmentally friendly practices.